Study Marketing of innovations under current technological trends in Russia under the Learning in Russia™ program for international students! We welcome you to study in Russia.
Marketing of innovations under current technological trends in Russia
Get plugged in to the world!
Duration: 2 years
Language: English
Requirements: at least IELTS 5 TOEFL iBT – 63
Deadline: 15th August
Many of the inventions we take for granted today lay unused and unappreciated in labs around the world for years before they finally made it to the marketplace.
In the 1980’s, Steve Jobs, co-founder of Apple, took a 1960’s invention (the computer mouse) and revolutionized the computer industry. In the summer of 2000, BT discovered that it had patented hypertext linking (the way we navigate the Internet) in 1980 – a full 9 years before Tim Berners-Lee and CERN began to develop the World Wide Web. BT weren’t alone – Douglas Engelbart had also discussed the concept in 1968. In 1802, Sir Humphry Davy demonstrated a prototype incandescent lamp, but it was Thomas Edison who developed the light bulb – a full 77 years later. That gap between the market and technology is sometimes called the innovation gap, and that is the gap that the graduates of our Masters in Marketing of innovations under current technological trends.
The high technology sector is a dynamic, fast-changing and highly competitive environment, and bringing these technologies to the marketplace requires marketers who can move at the same pace. In this degree course you will understand the new technologies that will shape our world:
– information and communications technologies (PC, Internet, mobile devices, digital tv)
– biotechnologies (advances in pharmaceuticals, biofuels and fine chemicals)
– physical sciences (laser, x-rays, nano-technology)
and you will learn to anticipate and respond to consumer needs, to develop and market these technologies in a way that makes sense to today’s marketplace.
Program description:
Competitive advantages of the program:
- Cooperation with international and leading Russian innovative companies;
- Internships at universities and colleges across Europe;
- Leading professors of People’s Friendship University, Moscow State University, Moscow State Institute of International Relations (MGIMO), State University of Management;
- Participation in research and consulting projects;
- Master-classes (professional modules, 5-7 practitioners);
- Internship and employment.
Learning outcomes:
Students will:
- Assess the impact of a new innovation at the industry;
- Create and implement strategies related to innovation processes
- Determine the main implications of doing businesses on emerging markets, including innovation aspects;
- Feel the peculiarities of the cultural dimension in different states and regions;
- Understand the financial aspects of international marketing and the requirements for international distribution management and channel strategy;
- Acquire the skills of independent analysis and its application to specific practical tasks: diagnostics and monitoring of the international companies activities; preparation and implementation of international marketing strategies and plans; forming management styles to different scenarios of marketing decisions and forecasting the impacts of their implementation; development of international sales and marketing communications strategies.
- get an in-depth understanding of marketing techniques;
- a core grounding in science and technology;
- knowledge of web design, communications and industrial design;
- get an entrepreneurial outlook;
- get an understanding of the processes involved in new product development.
You will learn through lectures, case studies, research projects and from the vast knowledge of visiting practitioners. In some projects you will work in multidisciplinary teams, alongside engineers, scientists and biotechnology students, reflecting real life scenarios.
Career opportunities
Potential Companies- employers of graduates: ROSNANO (Marketing Department), Russian Technologies, OAK , ОSК, Apple (Marketing Department), Nokia (Marketing Department), General Electric, Siemens (The department of customer services), Samsung (Marketing Department ;The department of customer services ), Asus (Sales Department), Renault (Marketing Department ), Peugeot (Marketing Department).
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